Opportunity Information: Apply for SCAKAB 19 CA 005 SCA 03202019
The Peace and Reconciliation TV - "How Far We've Come" grant opportunity is a U.S. Department of State-funded cooperative agreement announced by the Public Affairs Section (PAS) of the U.S. Embassy in Kabul. It calls for eligible organizations to design and carry out a media program centered on producing and broadcasting a multi-language drama series for Afghan audiences. The core idea is to use compelling storytelling to portray a near-future Afghanistan where peace and reconciliation have taken hold, showing in practical, relatable terms what life could look like if the country sustained a successful peace process.
The funded project is expected to cover the full arc of a professional media production: development, production, and broadcast distribution. The drama must be created in Pashto and Dari and broadcast via both television and radio, reflecting an emphasis on wide accessibility across different audiences and listening/viewing habits. Rather than presenting a purely idealized picture, the series should depict a realistic society where disagreements and tensions still exist, but where conflicts are handled through peaceful means. In other words, the narrative should normalize nonviolent problem-solving and show how communities can manage disputes without returning to cycles of instability.
In terms of content, the drama is meant to "foreshadow" concrete benefits that could follow a durable peace and reconciliation process. The opportunity description highlights outcomes such as improved harmony between ethnic groups, safer travel between provinces, job creation, economic growth, increased foreign investment, and visible construction and development in Kabul as well as in the provinces. The series is also intended to position Afghanistan as a peaceful, independent nation able to play a constructive role on the world stage. These themes are meant to be woven into the storylines and character arcs in a way that feels grounded in everyday Afghan experiences, showing changes at the individual level, within families and communities, and across the country as a whole.
A notable creative requirement is the use of flashbacks to connect the imagined peaceful future to Afghanistan's complicated past. Through these flashbacks, the drama should highlight pivotal moments in Afghan history and explore difficult, complex decisions made by individuals, communities, and the nation that helped shape the eventual peaceful outcome. This approach is designed to acknowledge the reality of past conflict while encouraging reflection on choices, consequences, and the long-term value of reconciliation.
The program also extends beyond traditional broadcasting. Applicants are expected to amplify the episodes through social media and other marketing or promotional activities, suggesting the grant is interested in audience reach, engagement, and reinforcement of messages across multiple platforms. The overall goal is not just entertainment, but a sustained public-facing narrative that makes peace feel imaginable, beneficial, and socially supported.
Administratively, the opportunity is listed as discretionary funding using a cooperative agreement, meaning the U.S. government would likely anticipate substantial involvement or collaboration during implementation compared to a standard grant. It was issued under Funding Opportunity Number SCAKAB 19 CA 005 (also referenced as SCA 03202019), with a CFDA number of 19.501, under the Department of State's Bureau of South and Central Asian Affairs. The posting indicates an award ceiling of $1,300,000, with one expected award. The opportunity was created on March 20, 2019, with an original closing date of May 20, 2019. Eligibility is listed broadly as "Others" with additional eligibility details referenced in the full announcement.Apply for SCAKAB 19 CA 005 SCA 03202019
- The Department of State, Bureau of South and Central Asian Affairs in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Peace and Reconciliation TV – “How Far We’ve Come”" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501.
- This funding opportunity was created on Mar 20, 2019.
- Applicants must submit their applications by May 20, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $1,300,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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